Search Engine Optimization for WordPress

The following functions are important for SEO as well as usability, which should be given equal consideration when developing your site.

Title of Post : Placed the Smart, relevant and descriptive titles. AVOID cutesy, catchy non-descript titles that users would never search and the engines wouldn’t understand.

Image Title : whenever, you upload any image on blog, provide proper / exact name/heading of respective image in alt tag.
E.g :
img alt=”Test Logo” src=”http://test.com/wp-content/uploads/2010/06/book1_version2-e1275542321478.jpg”

Title Description : Write the description of your post as a marketing blurb because this is what users see in the index. Keep superfluous words to a minimum, don’t use commas and keep your description under 160 characters.

Tags & Clouds : Google loves tags and so do users. Tags act as a quick visual aid for categories which help users easily find information on your site. Limit the number of tags and keep them succinct and relevant. Tags should be all upper case or all lower case, otherwise the ‘tag cloud looks sloppy, unorganized and confusing. Individual tags grow in size in the tag cloud as more posts get written under them.

Categories : WordPress navigation is driven by categories, making them extremely important to your site. It is best to use only one catagory per post, otherwise the site gets confusing to users.

Keywords : Focus on a maximum of three keyword phrases per post so that Google understands what the post is about. You can bold and/or italicize keyword phrases throughout the post. A Keyword phrase must be within the post at least three times before it will be recognized as a keyword and be given authority by the search engines.

H2 Header Tags : Use them in your post at least once. Never use h1 tags because they confuse the search engines with your main title tag which is automatically an h1 header tag. Use the same main keywords in your h2 tag that are in the title of your post. If you want to further break down a sub topic under your h2 tag, use h3 tag(s).

Linking Related Posts & Pages : Interlink relevant posts and pages within your blog whenever possible. You can also link to other website pages that are relevant to your topic as long as you use no follow tags, otherwise your visitor will leave your site as they follow the link out.

Spell Check : USE IT before publishing. Nothing turns users off more quickly than misspelled and poorly written content.

Follow the above pointers in writing blog posts and your WordPress blog system will become a powerful Internet marketing machine!



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